BBA (Hons.) – Digital Marketing
The BBA in Digital Marketing at Sai University offers a solid theoretical foundation in Marketing and Digital Marketing, along with hands-on experience in campaign management and brand strategy. While the program’s core focus is on Digital Marketing, it also provides a strong foundation in Business Administration and related disciplines. Students have the flexibility to select interdisciplinary minors from a variety of streams, ensuring a holistic learning experience. This career-oriented program blends theory and practice, equipping students with the necessary skills, tools, and strategies to excel in the dynamic digital marketing landscape.
In collaboration with the Institute of Analytics, UK, this program offers a rock-solid foundation in Data Analytics, complemented by masterclasses and international opportunities. Students will learn and apply Descriptive, Predictive, and Prescriptive Analytics across various business domains and sectors.
While the core focus is on Analytics, the program ensures a strong grounding in Business Administration and related subjects. Students also have the flexibility to choose interdisciplinary minors from a wide range of streams at the university level. This experiential and interdisciplinary approach prepares students for a successful career by blending theory with practical applications, fostering personal and professional growth.
Industry-Relevant Technical Skills at BBA (Hons.) – Digital Marketing
Customer, Market, and Brand Analysis
Content Development and A/B Testing
Social Media Analytics and Strategy
SEO Tools and Techniques
Campaign Development and Brand Management
Strategic Marketing Management
User Interface (UI) and Experience (UX) Design
Data Analysis for Decision-Making
Career and Learning Outcomes
Career and Learning Outcomes:
- Designing, executing, and managing digital marketing campaigns
- Develop expertise in AI-powered analytics for solving complex business challenges
- Developing innovative marketing strategies for brand growth
- Pursuing careers as Digital Marketing Specialists, Brand Strategists, Social Media Managers, SEO Analysts, and Marketing Consultants
Join us to be the Global Leader!
Be part of a transformative Business education that equips you
to innovate, lead, and shape the business-driven world.